Here's how I write books. More than just how, why. More than
just why, "what's the reason and value for doing it?" More than all
that, a no-BS way of looking at the process.
About the Podcast
Making the Brand explores companies doing interesting work in the realm of brand building and customer experience. If you’ve got an innovative product or service that’s going to change a marketplace, that’s exciting. If you’re using new technology to drive better customer interaction (AI, chatbots, IoT, blockchain, video), that’s exciting. How will YOU grow your customer experience?