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Making the Brand- Customer Experience with Chris Brogan

Feb 5, 2018

Eric Plantenberg from Humm Kombucha joins me today to talk about what it takes to get a brand like Humm or even a "weird" beverage like kombucha in front of a lot of people. Eric's Chief Sales and Marketing office of the company founded by Jamie Danek and Michelle Mitchell. (I interviewed Eric because he and I have been friends for years.)

I also asked Eric what it takes to get brands like Walmart and Target to care about him.

The sponsor for today's show is Studiopress Sites, a great WordPress host and technology company.

In the "Back of the Comic Book," we talk about the Superbowl LVII ads and a little about the game. Sorry to my beloved Patriots, but congrats to the Eagles.