Feb 5, 2018
Eric Plantenberg from Humm Kombucha joins me today to talk about what it takes to get a brand like Humm or even a "weird" beverage like kombucha in front of a lot of people. Eric's Chief Sales and Marketing office of the company founded by Jamie Danek and Michelle Mitchell. (I interviewed Eric because he and I have been friends for years.)
I also asked Eric what it takes to get brands like Walmart and Target to care about him.
The sponsor for today's show is Studiopress Sites, a great WordPress host and technology company.
In the "Back of the Comic Book," we talk about the Superbowl LVII ads and a little about the game. Sorry to my beloved Patriots, but congrats to the Eagles.